When it comes to buying and selling a car, resale value is hugely important. A new car that loses its value faster than its rivals can cost you money in lower trade-in value or the possibility of owing more than it may be worth in a long-term loan.
That’s why choosing a vehicle with solid resale value can save you much more money in the long run. KBB’s annual Best Resale Value Awards make it easier to find true long-term value.
The awards:
10 best overall resale values of 2023
Kelley Blue Book’s annual Best Resale Value Awards recognizes the 10 individual vehicles that are projected to retain the highest percentage of their original manufacturer’s suggested retail price. This list represents the best of the best, and the threshold for this honor is high.
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These vehicles retain their value better than 95% of all other models. While the average new vehicle will be worth about 45% of its original sticker price after 60 months, these 10 vehicles will return an average of about 65% to their owners’ pockets. For a $35,000 vehicle, that works out to a meaningful difference of about $7,000 over a 5-year buy-own-sell ownership cycle. That’s why choosing a car with good resale value can often save you more money in the long run than chasing big rebates and other incentives. Here is KBB’s list of the 10 best overall resale values of 2023.
Best resale value top 10 for 2023
| Rank | Model | 5-Year Resale Value |
| 1 |
2023 Toyota TM, Tundra |
73.3% |
| 2 | 2023 Toyota Tacoma (tie) | 66.0% |
| 2 |
2023 Tesla TSLA, Model X (tie) |
66.0% |
| 4 | 2023 Ford Bronco | 65.4% |
| 5 | 2023 Chevrolet Corvette | 65.3% |
| 6 | 2023 Toyota 4Runner | 64.4% |
| 7 |
2023 Honda HMC, Civic |
62.5% |
| 8 |
2023 Ford F, Maverick |
61.7% |
| 9 | 2023 Subaru Crosstrek (tie) | 61.0% |
| 9 | 2023 Jeep Wrangler (tie) | 61.0% |
2023 best resale value: SUVs
2023 Subaru Crosstrek
Resale value: 61.0%
Type: Subcompact SUV
Starting price: $23,645
2023 Subaru Forester
Resale value: 60.6%
Type: Compact SUV
Starting price: $26,395
See: Subaru has remade the Forester for 2025: Here’s what’s different
2023 Subaru Outback
Resale value: 57.8%
Type: 2-row midsize SUV
Starting price: $28,395
2023 Hyundai Palisade
Resale value: 59.7%
Type: 3-row midsize SUV
Starting price: $35,550
2023 GMC Yukon
Resale value: 49.3%
Type: full-size SUV
Starting price: $57,400
2023 Ford Bronco
Resale value: 65.4%
Type: Off-road SUV
Starting price: $34,095
Also see: Review: The Ford Bronco Sport gets updates for 2024 and a new retro trim—you’ll dig it
2023 Volvo XC40
Resale value: 49.0%
Type: Subcompact luxury SUV
Starting price: $36,350
2023 Acura RDX
Resale value: 45.3%
Type: Compact luxury SUV
Starting price: $41,550
2023 Porsche Cayenne
Resale value: 46.5%
Type: 2-row midsize luxury SUV
Starting price: $72,200
Read more: The Porsche Cayenne has big upgrades for 2024, with as much driving pleasure as ever
2023 Lincoln Aviator
Resale value: 46.5%
Type: 3-row midsize luxury SUV
Starting price: $53,340
2023 Lexus LX
Resale value: 50.0%
Type: Full-size luxury SUV
Starting price: $90,660
2023 Best resale value: Cars
2023 Honda Civic
Resale value: 62.5%
Type: Compact car
Starting price: $25,050
2023 Honda Accord
Resale value: 56.7%
Type: Midsize car
Starting price: $27,295
2023 Chevrolet Corvette
Resale value: 65.3%
Type: Sports car
Starting price: $64,500
2023 Genesis G70
Resale value: 48.0%
Type: Compact luxury car
Starting price: $39,400
2023 Acura TLX
Resale value: 48.5%
Type: Midsize luxury car
Starting price: $39,850
2023 Lexus LS
Resale value: 44.0%
Type: Full-size luxury car
Starting price: $78,035
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2023 best resale value: Trucks, EVs, minivan
2023 Toyota RAV4 Prime
Resale value: 56.0%
Type: Hybrid/plug-in hybrid
Starting price: $42,340
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2023 Chevrolet Bolt EV
Resale value: 41.6%
Type: Electric car
Starting price: $26,500
2023 Ford Mustang Mach-E
Resale value: 41.4%
Type: Electric SUV
Starting price: $45,995
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2023 Ford F-150 Lightning
Resale value: 57.0%
Type: Electric truck
Starting price: $55,974
See: The 2024 Chevrolet Silverado EV vs. the Ford F-150 Lightning: How these two electric trucks compare
2023 Tesla Model S
Resale value: 57.0%
Type: Electric luxury car
Starting price: $94,990
2023 Tesla Model X
Resale value: 66.0%
Type: Electric luxury SUV
Starting price: $109,990
2023 Toyota Sienna
Resale value: 59.3%
Type: Minivan
Starting price: $36,135
2023 Ford Maverick
Resale value: 61.7%
Type: Compact pickup truck
Starting price: $22,595
See: The 2024 Ford Maverick review: A versatile compact pickup that’s good for work and play
2023 Toyota Tacoma
Resale value: 65.8%
Type: Midsize pickup truck
Starting price: $27,750
2023 Toyota Tundra
Resale value: 73.3%
Type: Full-size pickup truck
Starting price: $37,865
2023 Chevrolet Silverado HD
Resale value: 60.1%
Type: Heavy-duty pickup truck
Starting price: $41,500
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2023 Best resale value: Brands
Best Brand: Toyota
Toyota takes the title for the sixth time in seven years with four category wins.
Best Luxury Brand: Lexus
Lexus repeats for 2023, earning this award for the eighth time.
See: 10 of the best luxury cars you can get for less than $40,000
What is resale value?
At some point, you may want to sell your car. Resale value is the predicted market value of your car, truck, or SUV when it comes time to sell.
How does Kelley Blue Book determine which cars have the best resale value?
Kelley Blue Book’s Best Resale Value Awards are based on projections from the Kelley Blue Book Official Residual Value Guide. Kelley Blue Book Residual Values are established by experienced automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest 5-year residual values, expressed as a percentage of their original manufacturer’s suggested retail price, are selected for these prestigious awards. Low-volume vehicles are excluded from award consideration, except in the electric, luxury, and sports car categories.
Does resale value really matter?
Yes. Choosing the right model brings peace of mind that you’ve made the right decision. If a vehicle has a strong resale value, it will be worth more when it comes time to trade. This is a great way to reduce your overall vehicle expenses, something we can all use in these uncertain times.
About the Best Resale Value Awards
Kelley Blue Book’s Best Resale Value Awards are annual recognitions that go to the brands and vehicles that do the best job retaining value.
Kelley Blue Book’s stock-in-trade is vehicle valuation. We have over 95 years of experience determining what cars are worth. With a comprehensive data set that includes vehicle specifications, trims, sales volume, economic conditions, and auction results, Kelley Blue Book can predict and track vehicle depreciation. That information is free, and offering it on our site is a useful tool in helping you decide on the right vehicle to meet your pocketbook and transportation needs.
Also see: The pros and cons of hybrid cars
Dealers, lenders, and private parties also rely upon our car values when determining how much to take in trade, setting lease rates, and purchase prices. Vehicles with the lowest depreciation rate, as determined by our valuation team, underpin the Best Resale Value Awards. This recognition goes to the products and brands demonstrating the highest retained value during the first 60 months of ownership.
This story originally ran on KBB.com.
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