Financial advisors are gradually making their way into an attractive new market: College athletes who are cashing in on their newly won right to earn endorsement money. But that market could get a lot more lucrative—and competitive—if plaintiffs win an ongoing lawsuit over media revenue.
“On the surface this would certainly take the name, image and likeness market opportunity from a good one to a great one,” says Corey Kelly, marketing director at Chicago-based Cresset Asset Management’s sports and entertainment division.
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