Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.
Mattel
MAT,
and Gamefam said that after three million unique visits in a beta version, they will launch Barbie DreamHouse Tycoon, Roblox’s
RBLX,
first official Barbie game, on Friday.
In the free-to-play game, players will be able to build their own DreamHouse, “with up to four floors and a total of 30 rooms including a yoga studio, office, recording studio, vlogger room, and two walk-in closets,” the companies said. They will also be able to live out various careers.
Back in September, Warner Bros. Discovery
WBD,
reported that Barbie was not only the highest grossing film of 2023 but also in Warner Bros. history, taking in more than $1.38 billion worldwide.
“With so many fantastic iterations of Barbie over the years, this felt like the right time to give Barbie — one of the world’s best-selling toys and a fashion icon for more than six decades — the chance to find her feet on Roblox,” said Mike DeLaet, head of digital gaming at Mattel. “As one of the most instantly recognizable brands in the world, we’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans.”
Year to date, Mattel shares are up 19%, Roblox shares are flat, and Warner shares are up 10%, compared with a 10% gain by the S&P 500 index
SPX.
Read the full article here