Authored by Jeff Louderback via The Epoch Times (emphasis ours),
A term once reserved for granola-eating hippies, “crunchy” moms has evolved into a label for women who embrace a more natural lifestyle for their families.
These are women who favor herbal treatments over physician-prescribed and over-the-counter medications, cooking with butter or beef tallow instead of seed oils, examining food labels at the grocery store, and exercising caution about vaccinating their children.
When Robert F. Kennedy Jr. ran for president—first as a Democrat and then as an independent—these moms were among his most vocal supporters.
Fighting chronic disease, improving children’s health, and addressing corporate influence on government agencies were vital parts of Kennedy’s campaign platform.
Ultimately, Kennedy suspended his presidential campaign and backed the Trump ticket in August 2024.
Since then, Kennedy has launched his Make America Healthy Again campaign, with the intention to curtail what he calls America’s chronic disease epidemic. He is seeking to have toxic chemicals from the nation’s food supply removed and he wants to address what he has branded the corporate capture of federal health agencies, among other objectives.
In November, President-elect Donald Trump nominated Kennedy to serve as secretary of Health and Human Services (HHS), and the latter promptly pledged to make sweeping changes to its subsidiary agencies including the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), and the Food and Drug Administration (FDA).
Several moms told The Epoch Times they are ecstatic about the possibility of Kennedy as HHS secretary, pending Senate confirmation.
“With RFK Jr., we have a champion in our corner,” Lyndsey Mulherin told The Epoch Times.
A homesteader in northwest Ohio, Mulherin has devoted her life to being a stay-at-home mom caring for her three children, including her middle son, Jack, who was diagnosed with autism at age 2. She blames a vaccine.
“Everything we put in or on our body affects our health. In its simplest form, that is what crunchy moms are all about,” Mulherin said.
“People have questioned our decisions to not vaccinate our [other] kids, and avoid certain foods and cleaning products among other items we use in everyday life.
“Now, because of Kennedy’s platform, Trump nominating Kennedy, and what Kennedy plans to do, people are starting to learn what we learned a long time ago,” Mulherin said.
Kristen Taylor is a South Carolina mom who embraces a holistic lifestyle. She wasn’t always that way.
“There was a time I believed and trusted conventional doctors. I thought they knew everything about health. I believed what the media told us about health,” she said.
“I thought vaccines were necessary and getting my children vaccinated was a sign I was a good mother. Simply put, I was indoctrinated.”
Taylor was motivated to dig deeper into products when she investigated the ingredients of a self-tanning wipe she used and found they included parabens, which have been linked to causing cancer.
“I started reading the ingredients of every single product our family was putting on our skin and if I saw an even somewhat questionable ingredient, I trashed that product. I woke up.”
A fitness enthusiast, Taylor has a Master’s degree and taught in public school before she decided to become a stay-at-home mom and a homeschool teacher.
“The collaboration between Trump and RFK Jr. gives me hope that I haven’t felt in a long time. Those of us who are crunchy, holistic, natural—whatever you want to call it—believe in RFK Jr. because he is one of us and he didn’t dismiss us,” Taylor told The Epoch Times.
“He takes the time to deeply learn about a topic, and if he finds reason to stand up for it, he does it loud and clear. That’s why so many of us back him, regardless of political beliefs, because he genuinely cares and is committed to making positive change,” she said.
“That’s been lacking in our health care agencies for a long time,” she added.
Krista Cobb, a 41-year-old mother of three, grew up in the hills of southeastern Kentucky where her grandparents taught her all about canning, gardening, and hunting.
After moving to an urban area in the Dayton, Ohio, area and living there for a few decades, she grew tired of the “concrete jungle” and bought a small property in rural western Ohio last year.
Since then, she has transformed the land into a homestead with chickens, goats, ducks, and gardens.
“I wanted to get back to my roots,” Cobb told The Epoch Times.
An ardent Trump supporter, Cobb told The Epoch Times she is “ecstatic” that Kennedy might be days away from becoming HHS secretary.
“It’s long overdue for vaccine schedules to be addressed, for toxins to be removed from our food, and for government health agencies to be managed by people who have no ties to Big Pharma and Big Ag,” Cobb said.
“I believe that Kennedy will do what he says he’s going to do, and we as a country will be better off.
“It will take some time. I don’t think it will all happen overnight, but just knowing he will be in a position to make those changes is a great feeling.”
Mulherin said her son, Jack, developed autism when he was 2. She stopped all vaccinations, eliminated all processed foods and artificial dyes, went to a chiropractor instead of a pediatrician, and took him to occupational and speech therapy.
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