Popular items from this list include:
Maybelline Instant Age Rewind concealer

A Revlon oil-absorbing volcanic face roller
Promising review: “First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it’s washable, which helps you save money and be less wasteful.” — Kelsey B.

A purple shampoo

Amazon
A magical makeup-correcting stick

A hydrating intense therapy lip balm
Promising review: “So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don’t need it. It doesn’t feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don’t mind it at all, and it also smells pretty darn good.” — Trisha

Paula’s Choice salicylic acid exfoliant

A foot peel mask

Amazon
A super-soft Makeup Eraser

Amazon
First Aid Beauty’s KP Bump Eraser body scrub
I’ve had keratosis pilaris since I was a teenager (it’s especially bad on my thighs), and after trying dozens of treatments with no luck, this magical product is the only thing that’s truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-up and I have drier, rougher, bumpier skin, I use it twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then let it sit for a few minutes before rinsing it off. I have notoriously sensitive skin, and I’ve never had an issue with it. It’s truly the best product out there for any fellow KP sufferers!
Promising review: “I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny.” — Lana

An eye cream that reduces those stubborn dark circles

Maybelline SuperStay Matte Ink Liquid Lipstick
I have worn this lipstick almost exclusively since 2019, I’ve rebought it several times, and the best part: It’s under $10 a tube. I currently own five shades, but it comes in over 35 shades, so you’re bound to find one that works for you. In addition to being long-lasting, it doesn’t leave my lips all dry and cracked like other matte lipsticks I’ve tried in the past. And I’ve done the leg work. Dozens and dozens of times, I’ve put this on before dinner, eaten a full meal, drunk some cocktails and it still looks fantastic when I get back home!

A Revlon hot air brush

A cult-favorite Aztec Secret Indian healing mask
Promising review: “I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black sea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it.” — Danielle Torres

A beard straightener

A jar of O’Keeffe’s hand cream

Amazon
A set of LKE shadow patches

A foot file

An acne patch

A set of flexible curling rods

Or a heatless curling rod headband
Promising review: “Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron.” — Mariah

An eye primer

The highly effective Bio-Oil
Promising review: “Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this.” — Amazon customer

Olaplex’s Hair Perfector No. 3 treatment
Promising review: “I had a botched hair color. The hairdresser over-bleached and processed my hair. I could hardly brush it because of the damage. I knew I needed to find something to repair my hair. This product has worked wonders. I did an overnight treatment and I could feel that my hair was more manageable. I love this product, I now use it once a week to help replenish my damaged hair. My hair is very thick so I only got two treatments out of one bottle. I will definitely be using this in the future. It smells good and is easy to apply.” — Amazon customer

A nail and cuticle oil

A L’Oreal lamellar water rinse-out treatment
Promising review: “I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️” — Theressa Hailey

A dandruff shampoo
Promising review: “I have tried every natural thing for my dandruff-y, funky scalp. I did tea tree, neem, a couple of Aveda systems, borax, just everything. For a couple of YEARS. I’d see mild improvement, but it was always a struggle and if I let up, it was back with a vengeance. And then I used this twice and it’s just all gone. I’m going to keep using it for a while to make sure this stuff is killed off completely, but I can already tell I’m not going to have gross lumps of dead skin in my hair ever again. I’ve had a lot of hair loss the last couple of years too, and I have SO much hope that this will help reverse that! I’m still using my nice natural shampoo as my main shampoo. This stuff is kind of harsh. But as medicine it can’t be beat and I’m so glad I bought it.” — bright shiny things

Danessa Myricks
A long-wearing multipurpose lip, cheek and eye pigment

A bottle of Color Wow Dream Coat Supernatural Spray
Promising review: “I rarely — I don’t think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair and it performed above and beyond my expectations. I’m not a fan of the price, but I’ll keep buying it because it’s worth it. I highly recommend this product!” — CheckFirstWithAmazon

Ouidad’s Advanced Climate Control Featherlight styling cream
I have naturally wavy, almost curly hair (I would say I’m somewhere between a 2c and a 3a curl type), and as mentioned above, I have tried practically every product on the market designed to keep my curls looking their best. Nothing has even come close to this styling cream. I use this whenever I’m air-drying my hair — without it, I end up looking like a frizzy mess and have very undefined curls. I use this while my hair is wet and work it through my hair and scrunch a lot at the end. Gone are the days of really crunchy, stiff curls; this cream is so lightweight, it doesn’t even feel like you have product in it. I can run my hands through my hair with ease whenever I use this. That’s me above on a particularly good hair day after using this Ouidad stying cream — look at those bouncy, frizz-free ringlets!!! To emphasize again, I love this stuff so much that if I was stranded on an island and could only have one beauty product, this would be it.

CeraVe Hydrating cleanser

Sephora
A liquid blush from Selena Gomez’s Rare Beauty

Amazon
A set of Lovoir winged eyeliner stamps

La Roche-Posay Toleriane Double Repair face moisturizer

A spray bottle of SoCozy Curl Spray leave-in conditioner
Promising review: “Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!” — Amazon customer

An internet-beloved set of makeup sponges
Promising review: “Don’t hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and ‘bouncy.’ I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy.” — chris

A pair of exfoliating mitts
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