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Tesla’s sales in Europe fell for a second straight month in February, as the electric-vehicle maker missed out on an upswing in EV sales on the continent.
Elon Musk’s company sold 16,888 vehicles in Europe in February, down more than 40 per cent from the 28,182 it sold in the same month of 2024, according to the European Automobile Manufacturers’ Association.
Tesla’s decline came against a 26 per cent rise in sales of battery-electric vehicles in February from a year earlier, the EAMA said. Its figures cover the EU, UK, Iceland, Liechtenstein, Norway and Switzerland.
Tesla’s share of the European market fell to 1.8 per cent in February from 2.8 per cent a year earlier.
Tesla’s shrinking market share followed Musk’s unprecedented foray into European politics, where he backed the far-right Alternative for Germany party ahead of the country’s February elections.
Analysts also blame Tesla’s drop in sales on its ageing product portfolio, with consumers waiting for its upgraded Y model set to be released this year.
Continuing a sharp fall in January, registrations of new Tesla vehicles in February fell 76 per cent from a year earlier in Germany, 48 per cent in Norway and 26 per cent in France.
Overall new car registrations were down 3 per cent year to date compared with the same period in 2024, with big falls in Germany, France and Italy.
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