Meta Unveils ‘Imagine,’ a New AI-Based Text-To-Image Tool

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Meta
Platforms is ratcheting up its push into generative artificial intelligence tools, including a new stand-alone website that creates images from text prompts, like similar tools from
Adobe,
OpenAI, Stable Diffusion, and others.

At the Meta Connect developer event in September, the company made a flurry of AI-related announcements, including Meta AI, a general purpose chatbot embedded in Messenger and other apps, and Emu, a text-to-image capability be embedded in Instagram and Messenger for creating stickers and other images. At the time, Meta also unveiled a family of 28 chatbots infused with the personalities of various celebrities, like Snoop Dogg, Tom Brady and Paris Hilton.

The company unveiled more developments Wednesday. Meta said in a blog post that it is testing “more than 20 new ways generative AI can improve your experience across Facebook, Instagram, Messenger and WhatsApp, spanning search, social discovery, ads, business messaging and more.”

One new development e is an update on image creation called “imagine,” which lets you iterate on an image created in Messenger or Instagram, ping-ponging back and forth with a friend to tweak your AI creation.

“Meta AI generates and shares the initial image you requested, then your friend can press and hold on the picture to riff on it with a simple text prompt and Meta AI will generate an entirely new image. Now you can kick images back and forth, having a laugh as you try to one-up each other with increasingly wild ideas,” Meta said in the blog post.

Kicking things up a notch, Meta has launched a new website—imagine.meta.com—to allow people to use the text-to-image feature outside the confines of the company’s owned applications. Images can be saved for use in other applications.

Another new feature allows search for Reels videos in Meta AI, expanding the range of responses beyond text and images. The company is also integrating
Microsoft
Bing search in more of its chatbots.

And Meta said it is experimenting with adding “long-term memory” to some of its bots so that they will learn from your conversations over time about your experience and preferences.

“Our goal is to bring the potential for deeper connections and extended conversational capabilities to your chats with AIs,” the company said.

Meta also said it is planning to add invisible watermarking to images created with Meta AI “for increased transparency and traceability.”

Write to Eric J. Savitz at [email protected]

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