While the holiday season just started with Thanksgiving this Thursday, American consumer spending for the end of the year is set to reach a record high.
As Statista’s Tristan Gaudiat reports, according to data from the National Retail Federation, the average per capita budget for the 2025 winter holidays (Nov. 1 – Dec. 31) is expected to exceed $1,000, a 4 percent increase from 2024 ($976).
As the infographic shows, consumer spending during other major seasonal events was also on the rise this year, from a 2 percent increase (Mother’s Day, Valentine’s Day) to a 10 percent increase (Halloween), according to estimates.
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Yet, those eye-catching averages hide national disparities: while affluent households are expected to splurge even more than in previous years, many lower-income families face stagnant (or even shrinking) holiday budgets, amid economic uncertainty and persistent inflation.
In its outlook published last September, the Federal Reserve maintained its forecast of a 3 percent inflation rate in the United States in 2025, signaling “ongoing caution about price pressures and labor market stability”.
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